web banner design
Web banner ads have one main purpose - to drive traffic from one place to another place. They are often used on external website (like hotmail, yahoo) to advertise your business and drive traffic from their website to yours. Another use would be to create banner ads on your own website to highlight something like a service or a call to action on your homepage to drive traffic to internal pages.
At Microsoft I created website banner ads and website advertising graphics to promote products and events for Microsofts and their clients such as Figleaves.com, John Lewis, Argos, Boots, Debenhams, Amazon, Yoox, Marks and Spencers and more...
what is an animated flash banner?
An animated flash banner (.swf format) is created using the software ‘Flash’. Flash creates animations with a smooth fluid transitional action between the different frames. The down side is to see a flash banner on the web, the viewer needs to download a flash player first. See examples below (if you have flash player installed).
what is an animated gif?
An animated gif (.gif format) is a banner created using the software Photoshop. Photoshop creates animations frame by frame. So what you see is one static frame followed by another static frame etc. As a result the action between the different frames is not smooth. The up side is all browsers can view animated gifs. All the examples below were used to advertise services and enourage traffic to a specific page on their website.
what is an static banner?
A static web banner is a single frame banner (an image, not animated) and all browsers can view these. The top two examples below show web banner header graphics that were places at the top of their website (i.e. not used to advertise the website on an external website).
This banner is a pop-under banner that would appear on the MSN UK website to advertise and drive traffic their shopping pages.
getting in touch
Website design, Leeds, West Yorkshire, UK.