email newsletters
An email newsletter or e-flyer is a great marketing tool for keeping in touch with your customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement. To view examples of email newsletters I've created click here.
An email newsletter has many uses. Just a few of these are:-
• send clients your latest news, latest offers, new service, event you wish to announce
• feature a different product each week, and offer special prices to frequent buyers
• have case studies of customers using your service and send to other potential customers in similar industries.
• email customers who have been out of touch for a little while
how it all works
I will design and build you an email newsletter template (or several). Using your new template you have the option to send an email newsletters yourself or if you would prefer I can send them for you. Once your emails have been sent you can login to view reports on your campaign.
email newsletter reports
campaign
snapshot
See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and lots more.
recipient activity
The recipient activity report lets you get some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
link activity
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.
opens over time
The Opens
Over Time Report shows exactly who is reading your email, how many times
they’ve opened it, and when. You can get an overview for the life of the
campaign or drill down all the way to minute by minute detail.
bounce summary
As well as automatically processing any bounced emails for you, the report also tell you exactly why that subscriber bounced out of your list. Maybe it was an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why.
compare campaigns
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?
how to send emails yourself
You will be given a login and password to access the template I have created online. Once online you will be able to create a new email campaign by selecting the template and simply adding text and images to the editable area of the email template.
The user-friendly interface of the software will enable you to quickly add the content and images. The editable areas have a simple ‘word’ like tool bar to add text and a ‘browse’ button to upload your images. Once you’re finished adding the content you simply save and send. If you wish you can choose to send a few test emails first before finally sending your email newsletter campaign.
getting in touch
If you would like to get in touch you can contact me via my online enquiries form. If you prefer you can email me or call 0780 8590601.
